Crap News Channels in india
The growth in news channels in india has been astounding in the recent years, its not the viewership that has increased but the number of channels, every year new channels are added to the already huge bouquet of channels. The news channels can be divided into four spectrum.
1. Hindi General News
2. Hindi Crap News
3. English Standard News
4. Regional Language News
In hindi general news only NDTV India can be included all other hindi news channel seems to show all crap news. The reason for NDTV sticking to a bit of quality content is because the content for NDTV Hindi and NDTV 24 x 7 (English) are both same. And they dont want to make the English channel crappy.
The reason for English News channel not showing crap news is assumed that english knowing people are assumed to be more interested in important news rather than seeing crappy news. But the TRP’s have been in favour of Hindi news channels, english channels generate pittance of viewership compared to Hindi News.
Also the Hindi news channels generate higher ad revenue as the ad rates are at premium compared to English channels.
IBN which has English and Hindi Channel first started off with an English channel CNN-IBN with general coverage on India and International news. Then they started focusion more on South India, actually this was a wise move most of the national news channels other than regional channels concentrate mostly on the northern / western india audience.
Soon they realised its hard to survive in the news market witout crap news, then they started a hindi news channel IBN 7 with twice the crap than other channels showing at that time. This Increased the competition in the crap news section with all hindi channels pulling out all crap news from wherever it was available. To me it seems with time INDIA TV has perfected the art of crap news and presenting it in the crappies form thou aaj tak and star news is not behind.
All these hindi crap category channels just logon to YOUTUBE and find some intersting videos and feed them on their channel and all the Hindi news audience devoid of internet cling on to them. Other things that they show is of murders, wife cheating on husbands and other foolish superstitions. They will show everything that doesnt matter. 2 hours per day about WWF, 1 hrs per day about some magician, 3 hrs you tube videos, 5 hours superstitions, 3 hrs murders and rape. all this crap goes on and on.
Thou all this news are pathetic but still if you switch it on you cant get away from it, all these craps are indeed too atractive to an average indian.