A day in the life of India

My experiments with Life

New logo of Bharti

with 3 comments

Bharti yesterday unveiled its new logo, the company says the new logo signifies the company’s transformation from basically a telecom company to a true conglomerate with interests in insurance, retail and other sectors.

Personally speaking i liked the old logo, it has been bold and heavy reflecting stability. The new logo is  designed by JWT. As per the companies official notification the blue stands for depth and orange for passion whereas the arrows portray diversity and new direction for its business. Visually the logo is above average but there is too much empty spaces between the fonts which kind of makes it look faint with a not so bold font. Recently all those corporates who have gone thru logo / branding change has predominantly shifted to light blue color. if you remember ADAG Reliance and Unilever both has shifted to light blue shade for their new logo’s both of them earlier used dark colors. I am not saying that the color is not good or something but dark colors are certainly better when its to be used in logo’s. Anyway on the whole its a good effort and nice work and insight.

Written by maya

November 5, 2008 at 1:20 pm

Posted in my views

3 Responses

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  1. I think this blog is best for the students MBA who are in advertising field. Info on brands, commericials, etc. Informative and nice blog.

    Kitchen Flavours

    November 6, 2008 at 12:35 am

  2. can you find 5 differences between the old and the new. I best you cant. Afterall they were changing it, couldnt they have been more adventurous and creative at it?

    L. Venkata Subramaniam

    November 7, 2008 at 5:37 pm

  3. i guess changing a well established logo is not that easy, it should always have some traits of earlier logo thats the reason they didnt mess with the orange color. the whole purpose is to rather convey the transformation of their business rater than a complete change.


    November 8, 2008 at 10:36 am

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