A day in the life of India

My experiments with Life

Smart Move by IHCL

with one comment

IHCL has alt last decided to use its Taj brand name for only its premium 5 star properties, Earlier they have been using the name taj with all their hotel properties which were 3 star or 4 star, which has with time diminished the value of the brand name Taj. They say that no publicity is bad publicity, thou many people might think the terrorist attack on taj hotel as a negative thing for the company but the hotel has generated screen time around the world without spending anything. All the publicity and the visuals had made it one of the most recognized property in the world with a recall value that will last a life time.

The taj recently announced a different brand vivanta which will be used for its 4 star hotels. Some months back it removed its taj brand name from other properties and name it Gate Way also they have Ginger in low cost budget hotel category. The limited use of Taj brand name will increase the value of its luxury hotels much more. 
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Written by maya

December 16, 2008 at 5:09 pm

Posted in my views

One Response

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  1. Now that you mention it, that sounds like a good move. I have seen some Taj’s that really didnt deserve the prestigious tag.

    L. Venkata Subramaniam

    December 25, 2008 at 8:56 pm


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