A day in the life of India

My experiments with Life

Star Union Dai-ichi 2009 campaign

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Star Union Dai-ichi’s first video campaign is really cool. Nice lyrics very well-shot video. very melodious music. Nice logo too. I fail to understand why bank of india hasnt changed its logo yet. Mostly all the public sector bank except SBI has changed their logo. Well SBI doesnt need to change its one of the best logo ever made. Just a simple keyhole; thats really well thought. Also the marketing people of star union dai-ichi have been really creative. How would have they included all three companies (Bank of India, Union Bank, Dai-ichi)  in a single form. It was really smart to take the word “Star” from the bank of india logo, which happens to contain a star. Star – Union -Dai -ichi doesnt sound bad, actually it sound very good and new. 

Written by maya

March 27, 2009 at 9:11 pm

Posted in Uncategorized

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