The fairness Riddle
In tv advertisements the maximum number of products are targeted at women, and the stuff that has a lion’s share of airtime in this category happens to be fairness cream, yeh i know men wala fairness cream is also there. This desire to be fairer can be seen throughout the indian sub-continent. But why is it that we want to be fair, as per tv ads being fair solves half of the problem in your life, want to be a air-hostess (i wont ever understand, y wud anyone want to air-hostess), want to be singer, a star, get a job, get a bf / gf. Everything has only one solution “fairness”. Well i wont say its all crap, but mostly its true, fair skin is preferred. The whole india is seeking this, but why. If we need to understand y, we will have to understand what happens inside our mind.
First thing i would say, humans prefer white skin, its kind of embeded sense of beauty that we have, it can also be the results that a darker shade also represents “dirt”. Obviously if u were lying in dirt all the time then u will look black. Now this image of dirt and cleanlessness gets built in our mind, and we start preferring fairer skin. I dont see any other reason for universal preference for the fairer skin.
Cultural and economical angle.
The “garibs are always darker”. They have to work in sun all the time, they live in dirt and mud. Their childrens will be darker as well. This also gets transversed into the caste system. The lower cast people have been made to do the hard work throughout history, so they have been genetically having darker skin shade for generations. The white and the black skin is not only about the perception of beauty it divides people in social and economical class. If a statistic based on sucess and colour is carried out, the sum total of money with whiter people will be higher than those of darker people. Its not because of some talent, it was just that for generations they have been leading a comfortable life. Thou lot of things have changed in last few years.
I dont think i need to explain any further, the people living in a.c. rooms and going out with sun-screen lotions would be whiter thats common sense.
So if you are dark and after using fair and lovely will be become rich? yeh most probably you will.
If we consider india which followed strict caste system for most part of its history you can understand this, darker garibs married within their same community giving birth to darker children and aamirs or higher caste people married whiter people having whiter children, one of the reasons why you would find 80% of all brahmins having fair skin. Things have begun to change only recently today a black smith can become a billionaire earlier it was not possible in india due to caste system, he had no other option but to hit the iron. Now what will happen if a dark black smith becomes aamir, he will certainly marry a fair wife, with money you will go only for the best, and they will have fairer children. Now those childrens are white and aamir, thats how it works, if someone is aamir and dark, within 2 generations the whole family would become white no matter if all their ancesors were black for 1000 years.
In the western world where every one has white skin, people prefer tanned skin, because that represents money, if you are tanned it means you have going on vacations regularly and lying on beach regularly, which eventually represents success. So basically skin color represents success and better genes, it represents better genes because if one is fair, it means that some ancestor of their had better genes to live a comfortable life, so those (good) genes could have been transferred into the current fair person. So the fairness thing could be evolutionary thing representing better genes in some part of the world like india, that could be the reason for its preference. lol now i m talking like some fucking anthropologist.
It will become a fuckin long topic if i include the north indian and south india stuff, also the genographic project has come up with the conclusion that north and south indian share the same genes which totally rejects the aryan invasion theory making all indias same. So i guess i dont have to divide the perceptions of north indians and dravidians in this matter, thou south indians are mostly darker, i guess thats because of climate factors alone. But still the preference for fairer skin is equal throughout the indian subcontinent, one of the peculiar factor uniting us indians i would say.